6 case studies that highlight the real-life impact of AR and VR in marketing

Interactive marketing has taken a quantum leap with the advent of augmented reality (AR) and virtual reality (VR). These technologies are not just reshaping consumer experiences but are also setting new benchmarks in B2B marketing. This article delves into six case studies where AR and VR have not only captured hearts but also delivered tangible, quantifiable results.

Explore the transformative power of AR/VR in B2B marketing, engaging tools, and strategies for immersive customer experiences in 2023. For more insights, check out our comprehensive guide on navigating challenges in gamification strategies.

Case Study Summaries with Sources

1. The Economic Impact of VR and AR in Retail

The economic impact of VR and AR was forecasted to be $29.5 billion in 2020, with the retail industry's spending on these technologies expected to grow at a compound annual growth rate of 238%.

‍Source: "Virtual Reality in Marketing: A Framework, Review, and Research Agenda" - NCBI

2. AR's Net Economic Benefits

A PwC report indicated that AR brought net economic benefits of $33 billion in 2019, with projections reaching $338.1 billion by 2025 and $1.0924 trillion by 2030.

Source: "Augmented Reality Marketing: A Systematic Literature Review" - Frontiers in Psychology

3. Global Market Size and Consumer Acceptance

The global market size for VR applications was estimated at around $14 billion, with predictions to grow to $50-60 billion in 3-5 years. Additionally, 55% of global shoppers believe VR and AR will become as popular as smartphones.

Source: "Virtual and augmented reality: Advancing research in consumer marketing" - ScienceDirect

4. Immersive Systems in Diverse Fields

Immersive systems, which include AR and VR, are being increasingly applied across various fields, capturing new data and creating new experiences.

Source: "Virtual, mixed, and augmented reality: a systematic review for immersive systems" - Springer

5. Augmented Shopping Reality and Market Growth

The AR market is expected to reach $75 billion in revenue by 2023, with the global AR and VR market revenue projected at $161.1 billion by 2025.

Source: "Consumer behavior in augmented shopping reality. A review" - Frontiers in Virtual Reality

6. AR & VR in Tourism Marketing

This study reviews papers published in the field of AR and VR connected with marketing strategies, emphasizing tourism and highlighting the when and where of AR & VR marketing effectiveness.

Source: "AR & VR Marketing: when and where?" - ResearchGate

These case studies provide a glimpse into the significant economic impact and market growth driven by AR and VR technologies in various industries, with each source offering a deeper dive into the research and data.